You knew. We knew. The dog had its suspicions.
Right — now that's out of the way. This is a weight-loss plan built on a kitchen scale and actual arithmetic, instead of a plastic scoop and optimism.
What a measuring cup actually does
−48%to+152%
That is the range of error across 100 dog owners measuring dry food with three ordinary cups and scoops. The worst errors landed on the smallest portions — precisely the ones you use for a dog that is supposed to be losing weight.
Coe et al., Veterinary Record 2019 · doi:10.1136/vr.105319 · study funded by Royal Canin · independently corroborated by German et al. 2011 (−18% to +80%)Three steps.
One of them
costs £8.
Buy a scale
That is the entire barrier to entry. Grams, a tare button, a flat surface. Not a scoop. Not a mug. Not "roughly a cupful, ish".
Scan the bag
We read the calorie density off the food actually in your kitchen — not a generic average for "dry dog food". Bags differ by more than a third.
Weigh it out
You get a number, in grams. You put that number in the bowl. Twice a day. That is the whole app, and it is the part everybody skips.
Then it stops
being funny.
The jokes are on the doorstep, and they're aimed at you, not the dog. The dog has done nothing wrong — the dog is a very good dog who has been unfairly served by a measuring cup.
The moment we hand you a number to put in the bowl, the comedy stops entirely. Nobody weighing food at seven in the morning wants banter.