You knew. We knew. The dog had its suspicions.
Right — now that's out of the way. This is a weight-loss plan built on a kitchen scale and actual arithmetic, instead of a plastic scoop and optimism.
Not certain he actually is?Check it with your hands in ninety seconds →
What a measuring cup actually does
−48%to+152%
That is the range of error across 100 dog owners measuring dry food with three ordinary cups and scoops. The worst errors landed on the smallest portions — precisely the ones you use for a dog that is supposed to be losing weight.
Coe et al., Veterinary Record 2019 · doi:10.1136/vr.105319 · study funded by Royal Canin · independently corroborated by German et al. 2011 (−18% to +80%)Three steps.
One of them
costs under £10.
That one is a kitchen scale, bought once, from a shop that is not us. The site itself is free and has no subscription. The calculator works without signing in at all. A free account is there when you want it, and it is worth it: it keeps each dog's profile and logs the weekly weigh-ins, which is what turns a single number into a trend the plan can follow.
Buy a scale
A one-off, from a shop, for less than a takeaway. Grams, a tare button, a flat surface — that is the entire barrier to entry, and it is the only money in this whole process. Not a scoop. Not a mug. Not "roughly a cupful, ish".
Scan the bag
We read the calorie density off the food actually in your kitchen — not a generic average for "dry dog food". Bags differ by more than a third.
Weigh it out
You get a number, in grams. You put that number in the bowl. Twice a day. That is the whole app, and it is the part everybody skips.
Then it stops
being funny.
The jokes are on the doorstep, and they're aimed at you, not the dog. The dog has done nothing wrong — the dog is a very good dog who has been unfairly served by a measuring cup.
The moment we hand you a number to put in the bowl, the comedy stops entirely. Nobody weighing food at seven in the morning wants banter.